Corporate Legends - Your Culture Weapon
Using Corporate Legends to Communicate Culture |
• Can you tell me about a time someone went above and beyond the call of duty?
• What was the biggest success this department has ever had?
• Has there ever been a big innovation or breakthrough at the corporate or team level? What was it?
If you're stuck with few examples, you need to get started capturing and communicating the legends that you have. Start reaching out to managers and ask them to share with you when one of their people has a successful project or does something that demonstrates excellence. It's your job to take those stories and use them to encourage others to embody the same characteristics.
While there might be better ways to communicate organizational culture, using internal legends is fairly straightforward, it's easy to get started, and it has an immediate impact on the people who hear them. Do you have any legends of your own?
About the Author: Ben Eubanks is an HR pro from Huntsville, AL who writes the upstartHR blog. When he's not working or blogging, he's getting ready for the next HRevolution (an HR conference on steroids) and chasing his twin toddler girls around the yard. In February 2012, he was named one of the Top 100 Human Resources Experts to Follow on Twitter. This post originally appeared on the UpstartHR blog: http://upstarthr.com/corporate-legends-your-culture-weapon/. |